“Welcome back,” Jamaica shares its Story with the World

1972 was a monumental year for the Jamaican Tourist Board and Sintra Bronte. It was the year the JTB released a promotional campaign that would go on to become one of the most iconic advertisements for Jamaica to this day. While we’ve already shared the incredible story behind Jamaica’s most famous poster on Outpostings, the 1970s had much more to offer when it came to telling the story of Jamaica with the world.

Jamaica experienced radical change in the 1970s. In 1972, the beloved Michael Manley became Prime Minister and introduced many progressive political reforms on the island. It was also the decade that saw two opposing political parties peacefully come together at The One Love Peace Concert. It was at the 1978 concert that Bob Marley would famously join the hands of political rivals Manley and Edward Seaga in the name of peace and love. 1975 saw almost 600,000 visitors and set the stage for an explosion in travel to the island from visitors across the globe in the decades that followed.

Here are the ads that brought travelers to Jamaica in the 1970s:

“More than a beach. We are a country.”

“Take me back to Jamaica,” was a recurring theme seen throughout the 1970s promotional campaigns.

“Welcome back.”

The iconic “Jamaica” campaign featuring Sintra Bronte.

Jamaica remains a top honeymoon destination among newlyweds.

Every year is the year to discover Jamaica in our book!